Corning's "A Day Made of Glass" is a worldwide viral sensation with over 12 million views on YouTube. The video shows technologies evolving with Corning's specialized glass products in everyday life in the near future.
"Glass" has been featured on hundreds of blogs, tech sites and investment pages including Wired, Current, Gizmodo, Open Salon and Atlantic Wire, reaching Number One Video on Unruly Media's Viral Video Chart. Marketing Daily called it "The most-watched corporate video of all time."
Rough House (San Francisco) was the production company, partnering with Westernized Productions for VFX. Dave Mackie directed the project for ad agency Doremus. Rough House Executive Producer Todd Lindo led the production & post teams, including: Marcello Grande (Westernized Productions) - VFX Supervisor, Lisa Tesone - Live Action Producer, Norman Bonney - Director of Photography, Sterling Storm - Production Designer, and Marc Cebrian (Rough House) - Editor. For Doremus, San Francisco: Michael Litchfield - VP/Creative Director, Interactive Media and Catherine Hunter - Agency Producer.
Six days of production for A Day Made of Glass took the cast and crew of 45 to locations in Marin County, San Jose, and San Francisco. Post production was completed at the 550 Bryant Street studio with artists from Rough House and Westernized using After Effects, Nuke, Maya, Final Cut, and numerous 3D tracking tools. E.P. Todd Lindo noted, "The live action production was definitely a challenge, but creating all the elements of technology that don't quite exist yet, that was the real fun. Fortunately, we have a lot of artist firepower here at 550."
For further information, please visit roughhouse.com [less