Ant Farm & Zoic Studios Defy Gravity For Inversion: Game Trailer Sets Tone For Upcoming Release

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Ant Farm, Mi6’s agency of the year, engaged in a unique collaboration with Zoic Studios to create a game trailer for the upcoming title Inversion. Known for creativity on the forefront of game adverting, Ant Farm and Zoic produced a tone piece for the game that resonates as a movie trailer with a thrilling hint of what’s to come.

Based on a compelling original concept by Ant Farm, Zoic Studios’ Loni Peristere directed live action vignettes filmed with the Canon 5D & 7D by accomplished DP Vincent Laforet to replicate the look of user-generated video. Zoic Studios’ 3D team then created photorealistic floating CG objects that were seamlessly integrated into the live action scenes. These were then edited with Ant Farm’s animated transitions and graphics. The impact is eerie and dramatic, a world where gravity is unexpectedly flipped, and the events unfold as if captured by its unfortunate witnesses.

The game will be released in 2012...in the meantime, the game trailer is keeping viewers on the edge of their seats.

Agency: Ant Farm Games
Client: NAMCO
Title: Inversion “First Impressions”

Production Company: Zoic Studios
Director: Loni Peristere
DP: Vincent Laforet
EP: Erik Press
Producer: Diana DeVries
VFX Supervisor: Leslie Ekker
Lead Flame: Chris Irving
3D Supervisor: Andy Wilkoff
3D Lead: Brian White

Animation & Graphics: The Ant Farm [less]

Ant Farm, Mi6’s agency of the year, engaged in a unique collaboration with Zoic Studios to create a game trailer for the upcoming title Inversion. Known for creativity on the forefront of game adver [more]