Cut + Run’s Andy Mcgraw Enjoys A Flight Of Fancy With Robinsons

“Birdhouse,” the new spot for Robinsons, provides a bird’s eye view into the charmed life of a certain feathered friend who, after a day out and about, returns home to his abode and the refreshment of Robinsons’ Be Natural.

Directed by Andy McLeod and edited by Andy McGraw for BBH, the commercial takes the mesmerizing approach of using a live trained bird in a miniature set rife with entertaining touches. A pigeon delivers news about a cat, a package of worms rests in the fridge and a human (cuckoo) clock announces the time. These are just some of the whimsical details that will inspire the desire to view the work again and again.

Client: Robinsons
Title of Ad: ’Birdhouse’
First Airdate: April 29, 2009
Length of Ad: :40
Agency: BBH
Creatives: Matt Waller & Dave Monk
Creative Director: Nick Gill
TV Producer: Ben Davies
Prod Co: Rattling Stick
Director: Andy McLeod
Producer: Kirsty Dye
Editing House: Cut+Run
Editor: Andy McGraw
DP: Stuart Graham
Post: Jim Allen @ Big Buoy [less]

“Birdhouse,” the new spot for Robinsons, provides a bird’s eye view into the charmed life of a certain feathered friend who, after a day out and about, returns home to his abode and the refreshm [more]