Park Pictures’ The Glue Society Lives Life One The Run For Nike

2325 Views

8 Likes

0 Dislikes

Bicoastal/London-based Park Pictures’ directing collective The Glue Society speeds up the pace of life in the new :60 web film “Some Time Together” for Nike out of Wieden + Kennedy, Portland. The web film features a highly motivated young woman whose drive to run is unshakable, even for the most important people in her life.

“Some Time Together” opens with a young woman taking a city jog and is quickly joined by her parents, struggling to keep up in their non-athletic attire as they attempt to engage her in casual conversation. The determined runner charges forward as the people in her life attempt to squeeze themselves into her running routine. Her sister pedals her way up to request to borrow her bicycle, a barista passes her an espresso on the fly, and her local laundromat has her dry cleaning held out at the door for a special express pickup. Her boyfriend manages to run up and catch her for a moment, whining, “Babe, I feel like we don’t spend enough time together.”

The runner’s personal life continues to come into question as her grandmother, slows down in the passenger seat of a convertible, asking, “Are you married yet?!?” Even her recreational activities including her church choir and foosball game friends vie to keep up with her athletic conviction. As the sky begins to darken, the woman’s mother returns once again, draping her with a sweatshirt, encouraging, “Don’t catch a cold, sweetie.” We pan out to see the young woman running in front of a now evening lit city skyline accompanied by the super, “Never stop running.” The spot closes with a closeup shot of the sneaker accompanied by the super, “Lunarglide+ 3 Shield,” followed by the Nike symbol.

About Park Pictures

Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.

The newly launched Park Pictures Features will debut its premiere project with the upcoming film Robot & Frank directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber.

CREDITS:

Client: Nike

Spot: "Some Time Together" :60

Airdate: Currently Airing

Agency: Wieden + Kennedy
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Executive Producer: Ben Grylewicz
Copywriter: Icaro Doria
Copywriter: Dylan Lee
Art Director: Guillermo Vega
Business Manager: Maureen Doyle
Producer: Endy Hedman
Producer: Felicia Hedman
Account Excecutive: Catherine Wolpe
Account Supervisor: Vanessa Miller
Production Company: Park Pictures
Director: The Glue Society
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer/Head of Production: Dinah Rodriguez
Executive Producer: Justin Pollock
Line Producer: Michelle Currinder
DP: Tobias Schliessler
Production Services: Capital Media
Executive Producer: Christian Allen
Managing Partner: Keely Stothers
Post Production: Joint
Editor: Kyle Valenta
Executive Producer: Patt Brebner
Post Producer: Shelli Jury
Assistant Editor: Patrick Carroll [less]

Bicoastal/London-based Park Pictures’ directing collective The Glue Society speeds up the pace of life in the new :60 web film “Some Time Together” for Nike out of Wieden + Kennedy, Portland. T [more]