BMW collaborated with cinematographer/VFX technical director Christopher Webb to capture the essence of the i8 in this cinematic study created entirely with in-camera visual effects. The film premiered at the Los Angeles Auto Show and is presented online as a series of animated GIFs. Additionally, giclée prints have been created featuring still images from the film for BMW i8 owners.
Chris and his team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8, while the vehicle itself remained stationary. All VFX were created in-camera at CW Films studio in Brooklyn.
This project demonstrates Chris’s commitment to developing new methods and bold visuals, showcasing his team’s capabilities to support creative directors and producers with VFX projects. [less