VIDEOS: Commercials Corporate Video Demo Reels Music Videos Short Films Trailers More »

Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future

Demo Reels : Commercial : Creative COW's Videos : Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future


Like     ---     Don't Like
Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by
on May 2, 2011 at 2:09:57 pm
United States
8308 Views
19 Likes
0 Dislikes
Directed by RSA's Carl Erik Rinsch via Wieden + Kennedy with VFX by Digital Domain, cinematic Dodge Charger spot rallies drivers of the future to reclaim their right to drive.

Digital production st [more]
View 9 Comment(s)

Commercials
Reply   Like  
+19
Comments

Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by Giuseppe Paganin
I share the opinion of many followers, but I also think that special effects are not equal to the real car. Am I wrong?
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
At Josef and Paul,

I think we're on the same page here. I really like this shot, but the flaw does lie in the scripting and edit. Now that I think of this, a competent director would have seen this and stated the need, or the previz would have at least hinted to the disconnect regarding the subject. We see the subject as the man, not the vehicle. By tying in the subject (man) and the vehicle (object) at the end it would have been a far better message conveyed.

In many car ads, there is an emphasis on a scene or dynamic and then the car is thrown in (think coloring outside the lines, or smashing your cake on your birthday, or TGIF). This ad follows that method of thinking, however it really should divert from it unless this ad is part of a campaign that show other like cultures or scenarios that this particular one is portraying (let's say that this guy faces the same automated lifestyle at work as he does at home.

Granted, I would like to know how DD did the work on the robot and the face imaging. That is cool.

Cheers,

James

Taking one day and seeing the good that can come from it, and the good I can take from it.
Re: Digital Domain Commercial
by Paul James Chatman
THAT is exactly what I **thought** he was going to do! Or push a button and turn it into the Charger. Plus the city didn't even look like the one we saw previously. :C

hello
Re: Digital Domain/Dodge Rebel Against the Sci-Fi Robot Future
by Josef Haas
So no one cares about the major disconnect between the car he sat in and the car that comes around the corner?

It is a gorgeous commercial with a script flaw.

I understand that it is a 2011 car and this is the future, but once we see him sit in the driver’s seat and then cut to the car driving around the corner, it’s disconnects.

An easy fix would simply be for him to go ahead and take off the robot’s head, and then pull off a car cover from the 2011 sitting in an adjacent spot revealing the 2011 car. We’d feel like it would be a timeless classic that fits in the future stylishly.

Or am I wrong?
J
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
I'd agree. The work is good, the problem I have is the the lack of connection between the robotic head shot and the following car shot. If anything an interior shot of the subject enjoying the power and independence of driving the machine and not of him being driven by the machine would hold a more lasting impression on the viewer, but I don't want to make this a critical analysis, uh-oh, sorry already did!

Cheers,
James Hornsby

Taking one day and seeing the good that can come from it, and the good I can take from it.
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
Ronald,

I'm aware of the length of standard commercials. However the time that was obviously taken and the production value in the shots both physical and post almost warrant a little more coverage.

Cheers,
James

Taking one day and seeing the good that can come from it, and the good I can take from it.
@James Hornsby
by Ronald Lindeboom
Either that, or the client wanted a really nice 60 second spot. That's my suspicion.
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
I like it, I only wonder if there is a longer version than 1 minute.

Taking one day and seeing the good that can come from it, and the good I can take from it.
@James Hornsby
by Ronald Lindeboom
You said: "I like it, I only wonder if there is a longer version than 1 minute."

This is a commercial, James. One minute is a longer commercial, most are 30 seconds.

As a commercial, this one is pretty hefty and substantial.

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine

Creativity is a process wherein the student and the teacher are located in the same individual.

"Incompetence has never prevented me from plunging in with enthusiasm."
- Woody Allen
Embed
Link
More Creative COW Videos

From FTP to SaaS - The Changing Landscap...
+1 780 views
Creative COW
Method Ascendant
4125 views
Creative COW
Creative COW Webinar: Signiant - Democra...
+1 1599 views
Creative COW
TPSC Director Gus Black Helms Latest Bud...
+1 1437 views
Creative COW
Maze Runner VFX Breakdown
+4 21291 views
Creative COW
Maze Runner Hero Clips
+1 1824 views
Creative COW
Zac Cavaliero's Animated Short
+1 3393 views
Creative COW
Superlounge Duo Jacob/Slade and JNA Adve...
1823 views
Creative COW
New DFS Campaign By aWHITELABEL/Sibling ...
+1 1311 views
Creative COW
Adobe Unveils Major Innovations for Vide...
+1 3871 views
Creative COW
VFX Hero Shots for Into The Storm by Met...
+3 8797 views
Creative COW
Into the Storm VFX Breakdowns
+7 8472 views
Creative COW
Method Studios Hercules Hero Shots
8403 views
Creative COW
Hercules VFX Breakdown by Method Studios
8283 views
Creative COW
Whitehouse Post Revisits America’s Fav...
+1 10078 views
Creative COW
DREAMS for RE/MAX: MPC Creative Directs ...
1659 views
Creative COW
The Note: A Mother’s Day Spot That Del...
1364 views
Creative COW
JWT Atlanta, MPC NY and Raf Wathion Push...
1599 views
Creative COW
Galaxy 61 Delivers A Show Open For VH1's...
1255 views
Creative COW
Method Studios VFX Breakdown for Summit ...
+1 6274 views
Creative COW
The Evolution of Sound: Dolby Atmos
5550 views
Creative COW
Creative COW Webinar: Three Ways to Simp...
+1 1227 views
Creative COW
Cutters Editors Dial-In Impromptu Mackle...
1607 views
Creative COW
ShadowMachine Signs Director Rohitash Ra...
1841 views
Creative COW
Ten Tips to Indie Filmmaking: Rick Caste...
+8 15151 views
Creative COW
Milkt’s Danny Clinch for Gap in 2013: ...
1485 views
Creative COW
Milkt’s Danny Clinch for Gap in 2013: ...
+1 1260 views
Creative COW
Milkt’s Danny Clinch Wears Gap Well in...
+1 1716 views
Creative COW
Creative Collective Wander Creates 'The ...
1301 views
Creative COW
Three of Change, Creative Agency for Int...
1730 views
Creative COW
Eskimo Brings the Turnstone Manifesto to...
1098 views
Creative COW
Eskimo Brings the Turnstone Manifesto to...
1451 views
Creative COW
Radley Remakes the Globe for Discovery
3270 views
Creative COW
SiblingRivalry Captures Jay Z’s Midas ...
3281 views
Creative COW
Autodesk Evolves Maya LT with Support fo...
3361 views
Creative COW
The Making of Passion Pictures NYC and M...
+3 4886 views
Creative COW
Passion Pictures NYC and MPC Recreate Ch...
2525 views
Creative COW
MPC Brings NBA Stars Together for “Jin...
3661 views
Creative COW
Milk Delivers VFX to Doctor Who 50th Ann...
+4 9054 views
Creative COW
Union’s Eric Argiro Cuts and Choreogra...
2189 views
Creative COW
Gentleman Scholar Creates A Whale of A S...
4482 views
Creative COW
Union’s Einar Brings California Dreame...
1961 views
Creative COW
Jose Cuervo “Get Stung” Directed by ...
3059 views
Creative COW
Bringing Melbourne to the World Via A Re...
+1 1654 views
Creative COW
The Summit Movie Trailer
4765 views
Creative COW
CHRLX Keeps Consumers "Connected" for AT...
1774 views
Creative COW
HP's New Z: ZBook Mobile Workstations & ...
+1 8825 views
Creative COW
Maya LT 2014 Modeling feature video
+1 2612 views
Creative COW
Maya LT 2014 Viewport feature video
2509 views
Creative COW
Nathan Love Draws on 80s Nostalgia for N...
1806 views
Creative COW
THREE OF CHANGE PRODUCES MAIN TITLE SEQU...
1684 views
Creative COW
jumP’s Cooperman Continues Lexus Run W...
+1 1735 views
Creative COW
Superlounge's Jordan Brady Directs O'Cha...
2009 views
Creative COW
Superlounge’s Jordan Brady Brings the ...
+1 1944 views
Creative COW
CHRLX Raises the Roof for Rite Aid
+1 1805 views
Creative COW
Autodesk 3ds Max 2014
+1 3385 views
Creative COW
Autodesk Academy Award® playlist.
13858 views
Creative COW
Storm Surfers 3D Rides the 3D Wave
+1 6883 views
Creative COW
Pixomondo Breaks Down VFX for "Game of T...
+15 8841 views
Creative COW
Translation And Sonic Union Jolt Kids Ba...
+7 6087 views
Creative COW
The Ant Farm Creates the Next 'Wave' in ...
+12 6665 views
Creative COW
Kipany Pictures & Director Ruben Latre T...
+13 5580 views
Creative COW
Park Pictures’ The Glue Society Lives ...
+9 4616 views
Creative COW
Alive & Well’s Hobson Breathes Life In...
+8 4126 views
Creative COW
A Duo So Good, They Put You in Two Place...
+5 3788 views
Creative COW
Rabbit’s Black Swan Drives A Wild Blac...
+10 10036 views
Creative COW
BRW USA’s Eli Sverdlov Speeds Up Hair ...
+3 3903 views
Creative COW
NEOGAMA and DIAGEO launch the first camp...
+7 6927 views
Creative COW
New Work from Sound Lounge for Mercedes
+9 6918 views
Creative COW
Ntropic Creates "Visual Metaphor" In "Ho...
+6 5815 views
Creative COW
New Work From Sound Lounge for Google Ch...
+3 3966 views
Creative COW
Animation Mentor Presents Anatomy Of A F...
+1 5915 views
Creative COW
Green Dot Films’ Cohen Cooks Up Mom-An...
+5 5041 views
Creative COW
Eight VFX Partners with Saatchi & Saatch...
+4 4745 views
Creative COW
Sonic Union Creates Kitty Zen For Cat’...
+12 16220 views
Creative COW
Superfad Enjoys Cinematic Moments With N...
+2 3929 views
Creative COW
Sound Lounge Gets Magical With DIRECTV--...
+4 4222 views
Creative COW
Sound Lounge Gets Magical With DIRECTV--...
+2 4248 views
Creative COW
Click 3X Teams With CBS Sports for the U...
+1 3653 views
Creative COW
PrimalScream Music & Sound Speaks Alien ...
+1 3732 views
Creative COW
Trollbäck + Company Designs Keith Olber...
+1 3713 views
Creative COW
BPG Awarded PromaxBDA’s Creative Agenc...
+4 5138 views
Creative COW
Eight VFX is at it Again for MJZ's Rocky...
+13 5847 views
Creative COW
Ntropic Collaborates With Aero Films On ...
+2 4441 views
Creative COW
Superfad’s Nando Costa Directs "Tactil...
+10 5438 views
Creative COW
Absolute's Beautiful Transformation
+18 8480 views
Creative COW
Public Art Montage Februay 2011
+23 7135 views
Creative COW
Interview with The Brothers Strause from...
+5 4158 views
Sponsors Showcase
Nice Shoes Helps Timex Reposition Nautic...
+4 5419 views
Creative COW
Cut + Run Rumbles With LeBron James In N...
+2 5511 views
Creative COW
Dashing Ships FedEx Spot with Great VFX
+31 9601 views
Creative COW
XYZ Gets Juice from Charlex for Ribena
+8 5894 views
Creative COW
Bruce Branit's World Builder short film ...
+164 29275 views
Bruce Branit
nailgun* Steps Out In Converse Style
+30 8490 views
Creative COW
Zoic Studios Creates Reverse Explosion E...
+17 8136 views
Creative COW
Tanqueray Skull Splash by Motion Theory
+9 6181 views
Creative COW
Cut + Run's Steve Gandolfi Cuts Cinemati...
+22 6826 views
Creative COW
Tronic Grows a CG Tree for Santander Ban...
+17 7269 views
Creative COW
Chilly? Curl up with Vattenfall, Courtes...
+12 4666 views
Creative COW
Blind and jelly Enter an Auto Designer's...
+18 21706 views
Creative COW
Final Cut Pro System Setup Training Prev...
+1 8020 views
Creative COW
Final Cut Color Correction Training Prev...
7032 views
Creative COW
Superfad Directs Colorful Vision in "Eye...
+4 6226 views
Creative COW
Blind Creates Second Video for Raveonett...
+6 4848 views
Creative COW
CAMEL -- "Long Goodbyes," live
+5 5670 views
Creative COW
Creating a Stadium Crowd Scene
+25 16881 views
Creative COW
Superfad Sends Message from Wyclef Jean ...
+7 6883 views
Creative COW
New Work from Superfad: Cox
+1 5093 views
Creative COW
Kommitted and Asylum Do Joint Flyover fo...
+4 4648 views
Creative COW
Howard Cowles - A Trip To Mammoth, live ...
+3 3848 views
Creative COW
2012 Trailer --
+3 4173 views
Creative COW
James Cameron's AVATAR Trailer, opens De...
+6 6646 views
Creative COW
Women cry when these guys perform. Men c...
+2 5012 views
Creative COW
Mekanism Creates High Impact Visuals for...
+3 3581 views
Creative COW
DUCK'S Shy The Sun Goes to the Depths of...
+3 4994 views
Creative COW
DUCK Produces Latest Video For Country S...
+1 4191 views
Creative COW
Smoke & Mirrors NY teams with Carmichael...
+6 6305 views
Creative COW
Cut + Run’s Andy Mcgraw Enjoys A Fligh...
+6 5052 views
Creative COW
HER MORNING ELEGANCE - Oren Lavie
+27 11158 views
Creative COW
Related Videos

Branson - Tourism
875 views
Jeremy Russell
"Desire"
+2 3039 views
Wojtek Jezowski
West London Composting
+2 2762 views
Ashley Pollak
flamenco fever shanghai
+1 2777 views
alius sato
NDI TV Spot 1
3940 views
mike calla
Radium Audio Ltd - Music & Sound - Vh1 -...
2281 views
Jessica Miln
UK Export Finance: Pointing Your Busines...
588 views
Laurie Garlington
The Lustgarten Foundation - Sara and Joh...
1012 views
Jeremy Russell
Acland Street Traders
1814 views
Tait Sacco
Edilveyor - Trasporto macerie svuotament...
4655 views
buttari mirco
Car Commercial Video Game Style
+1 1801 views
Burke Robets
StKilda Sea Baths
1855 views
Tait Sacco
Nuova Skoda Fabia
+1 567 views
Massimo Germoglio
"Halloween on 19" promo
940 views
Mark Beal
Redstone Behind Scenes
6134 views
Todd Terry
The San Jose Group SJG Creative American...
1638 views
George San Jose
The Most Intriguing Bird in the World #1
1632 views
Adam forbes
TV sponsor billboard prepared for severa...
367 views
Piotr Wilk
Moore Ford Mock Spot
1408 views
Andrew Busbee
Georgia Southern University Online Spot
1634 views
Jason Marraccini
© 2017 CreativeCOW.net All Rights Reserved
[TOP]