VIDEOS: Commercials Corporate Video Demo Reels Music Videos Short Films Trailers More »

Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future

Demo Reels : Commercial : Creative COW's Videos : Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future


Like     ---     Don't Like
Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by
on May 2, 2011 at 9:09:57 pm
United States
8500 Views
19 Likes
0 Dislikes
Directed by RSA's Carl Erik Rinsch via Wieden + Kennedy with VFX by Digital Domain, cinematic Dodge Charger spot rallies drivers of the future to reclaim their right to drive.

Digital production st [more]
View 9 Comment(s)

Commercials
Reply   Like  
+19
Comments

Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by Giuseppe Paganin
I share the opinion of many followers, but I also think that special effects are not equal to the real car. Am I wrong?
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
At Josef and Paul,

I think we're on the same page here. I really like this shot, but the flaw does lie in the scripting and edit. Now that I think of this, a competent director would have seen this and stated the need, or the previz would have at least hinted to the disconnect regarding the subject. We see the subject as the man, not the vehicle. By tying in the subject (man) and the vehicle (object) at the end it would have been a far better message conveyed.

In many car ads, there is an emphasis on a scene or dynamic and then the car is thrown in (think coloring outside the lines, or smashing your cake on your birthday, or TGIF). This ad follows that method of thinking, however it really should divert from it unless this ad is part of a campaign that show other like cultures or scenarios that this particular one is portraying (let's say that this guy faces the same automated lifestyle at work as he does at home.

Granted, I would like to know how DD did the work on the robot and the face imaging. That is cool.

Cheers,

James

Taking one day and seeing the good that can come from it, and the good I can take from it.
Re: Digital Domain Commercial
by Paul James Chatman
THAT is exactly what I **thought** he was going to do! Or push a button and turn it into the Charger. Plus the city didn't even look like the one we saw previously. :C

hello
Re: Digital Domain/Dodge Rebel Against the Sci-Fi Robot Future
by Josef Haas
So no one cares about the major disconnect between the car he sat in and the car that comes around the corner?

It is a gorgeous commercial with a script flaw.

I understand that it is a 2011 car and this is the future, but once we see him sit in the driver’s seat and then cut to the car driving around the corner, it’s disconnects.

An easy fix would simply be for him to go ahead and take off the robot’s head, and then pull off a car cover from the 2011 sitting in an adjacent spot revealing the 2011 car. We’d feel like it would be a timeless classic that fits in the future stylishly.

Or am I wrong?
J
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
I'd agree. The work is good, the problem I have is the the lack of connection between the robotic head shot and the following car shot. If anything an interior shot of the subject enjoying the power and independence of driving the machine and not of him being driven by the machine would hold a more lasting impression on the viewer, but I don't want to make this a critical analysis, uh-oh, sorry already did!

Cheers,
James Hornsby

Taking one day and seeing the good that can come from it, and the good I can take from it.
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
Ronald,

I'm aware of the length of standard commercials. However the time that was obviously taken and the production value in the shots both physical and post almost warrant a little more coverage.

Cheers,
James

Taking one day and seeing the good that can come from it, and the good I can take from it.
@James Hornsby
by Ronald Lindeboom
Either that, or the client wanted a really nice 60 second spot. That's my suspicion.
Re: Digital Domain Helps Dodge Rebel Against the Sci-Fi Robot Future
by James Hornsby
I like it, I only wonder if there is a longer version than 1 minute.

Taking one day and seeing the good that can come from it, and the good I can take from it.
@James Hornsby
by Ronald Lindeboom
You said: "I like it, I only wonder if there is a longer version than 1 minute."

This is a commercial, James. One minute is a longer commercial, most are 30 seconds.

As a commercial, this one is pretty hefty and substantial.

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine

Creativity is a process wherein the student and the teacher are located in the same individual.

"Incompetence has never prevented me from plunging in with enthusiasm."
- Woody Allen
Embed
Link
More Creative COW Videos

From FTP to SaaS - The Changing Landscap...
+1 936 views
Creative COW
Method Ascendant
4484 views
Creative COW
Creative COW Webinar: Signiant - Democra...
+1 1799 views
Creative COW
TPSC Director Gus Black Helms Latest Bud...
+1 1666 views
Creative COW
Maze Runner VFX Breakdown
+4 22213 views
Creative COW
Maze Runner Hero Clips
+1 2044 views
Creative COW
Zac Cavaliero's Animated Short
+1 4080 views
Creative COW
Superlounge Duo Jacob/Slade and JNA Adve...
2073 views
Creative COW
New DFS Campaign By aWHITELABEL/Sibling ...
+1 1507 views
Creative COW
Adobe Unveils Major Innovations for Vide...
+1 4255 views
Creative COW
VFX Hero Shots for Into The Storm by Met...
+3 9144 views
Creative COW
Into the Storm VFX Breakdowns
+7 8813 views
Creative COW
Method Studios Hercules Hero Shots
8770 views
Creative COW
Hercules VFX Breakdown by Method Studios
8636 views
Creative COW
Whitehouse Post Revisits America’s Fav...
+1 10568 views
Creative COW
DREAMS for RE/MAX: MPC Creative Directs ...
1858 views
Creative COW
The Note: A Mother’s Day Spot That Del...
1567 views
Creative COW
JWT Atlanta, MPC NY and Raf Wathion Push...
1761 views
Creative COW
Galaxy 61 Delivers A Show Open For VH1's...
1413 views
Creative COW
Method Studios VFX Breakdown for Summit ...
+1 6694 views
Creative COW
The Evolution of Sound: Dolby Atmos
6116 views
Creative COW
Creative COW Webinar: Three Ways to Simp...
+1 1372 views
Creative COW
Cutters Editors Dial-In Impromptu Mackle...
1835 views
Creative COW
ShadowMachine Signs Director Rohitash Ra...
2013 views
Creative COW
Ten Tips to Indie Filmmaking: Rick Caste...
+8 15595 views
Creative COW
Milkt’s Danny Clinch for Gap in 2013: ...
1635 views
Creative COW
Milkt’s Danny Clinch for Gap in 2013: ...
+1 1447 views
Creative COW
Milkt’s Danny Clinch Wears Gap Well in...
+1 1941 views
Creative COW
Creative Collective Wander Creates 'The ...
1426 views
Creative COW
Three of Change, Creative Agency for Int...
1934 views
Creative COW
Eskimo Brings the Turnstone Manifesto to...
1202 views
Creative COW
Eskimo Brings the Turnstone Manifesto to...
1701 views
Creative COW
Radley Remakes the Globe for Discovery
3931 views
Creative COW
SiblingRivalry Captures Jay Z’s Midas ...
+1 4025 views
Creative COW
Autodesk Evolves Maya LT with Support fo...
3672 views
Creative COW
The Making of Passion Pictures NYC and M...
+3 5519 views
Creative COW
Passion Pictures NYC and MPC Recreate Ch...
2809 views
Creative COW
MPC Brings NBA Stars Together for “Jin...
3952 views
Creative COW
Milk Delivers VFX to Doctor Who 50th Ann...
+4 9619 views
Creative COW
Union’s Eric Argiro Cuts and Choreogra...
2438 views
Creative COW
Gentleman Scholar Creates A Whale of A S...
5300 views
Creative COW
Union’s Einar Brings California Dreame...
2182 views
Creative COW
Jose Cuervo “Get Stung” Directed by ...
3358 views
Creative COW
Bringing Melbourne to the World Via A Re...
+1 1845 views
Creative COW
The Summit Movie Trailer
5033 views
Creative COW
CHRLX Keeps Consumers "Connected" for AT...
1935 views
Creative COW
HP's New Z: ZBook Mobile Workstations & ...
+1 9192 views
Creative COW
Maya LT 2014 Modeling feature video
+1 2865 views
Creative COW
Maya LT 2014 Viewport feature video
2753 views
Creative COW
Nathan Love Draws on 80s Nostalgia for N...
1934 views
Creative COW
THREE OF CHANGE PRODUCES MAIN TITLE SEQU...
1840 views
Creative COW
jumP’s Cooperman Continues Lexus Run W...
+1 1907 views
Creative COW
Superlounge's Jordan Brady Directs O'Cha...
2203 views
Creative COW
Superlounge’s Jordan Brady Brings the ...
+1 2106 views
Creative COW
CHRLX Raises the Roof for Rite Aid
+1 1975 views
Creative COW
Autodesk 3ds Max 2014
+1 3594 views
Creative COW
Autodesk Academy Award® playlist.
14302 views
Creative COW
Storm Surfers 3D Rides the 3D Wave
+1 7184 views
Creative COW
Pixomondo Breaks Down VFX for "Game of T...
+15 9235 views
Creative COW
Translation And Sonic Union Jolt Kids Ba...
+7 6276 views
Creative COW
The Ant Farm Creates the Next 'Wave' in ...
+12 6863 views
Creative COW
Kipany Pictures & Director Ruben Latre T...
+13 5817 views
Creative COW
Park Pictures’ The Glue Society Lives ...
+9 4836 views
Creative COW
Alive & Well’s Hobson Breathes Life In...
+8 4325 views
Creative COW
A Duo So Good, They Put You in Two Place...
+5 3979 views
Creative COW
Rabbit’s Black Swan Drives A Wild Blac...
+10 10287 views
Creative COW
BRW USA’s Eli Sverdlov Speeds Up Hair ...
+3 4103 views
Creative COW
NEOGAMA and DIAGEO launch the first camp...
+7 7207 views
Creative COW
New Work from Sound Lounge for Mercedes
+9 7124 views
Creative COW
Ntropic Creates "Visual Metaphor" In "Ho...
+6 6028 views
Creative COW
New Work From Sound Lounge for Google Ch...
+3 4161 views
Creative COW
Animation Mentor Presents Anatomy Of A F...
+1 6144 views
Creative COW
Green Dot Films’ Cohen Cooks Up Mom-An...
+5 5231 views
Creative COW
Eight VFX Partners with Saatchi & Saatch...
+4 4931 views
Creative COW
Sonic Union Creates Kitty Zen For Cat’...
+12 16531 views
Creative COW
Superfad Enjoys Cinematic Moments With N...
+2 4100 views
Creative COW
Sound Lounge Gets Magical With DIRECTV--...
+4 4386 views
Creative COW
Sound Lounge Gets Magical With DIRECTV--...
+2 4412 views
Creative COW
Click 3X Teams With CBS Sports for the U...
+1 3830 views
Creative COW
PrimalScream Music & Sound Speaks Alien ...
+1 3906 views
Creative COW
Trollbäck + Company Designs Keith Olber...
+1 3909 views
Creative COW
BPG Awarded PromaxBDA’s Creative Agenc...
+4 5416 views
Creative COW
Eight VFX is at it Again for MJZ's Rocky...
+13 6037 views
Creative COW
Ntropic Collaborates With Aero Films On ...
+2 4713 views
Creative COW
Superfad’s Nando Costa Directs "Tactil...
+10 5679 views
Creative COW
Absolute's Beautiful Transformation
+18 8772 views
Creative COW
Public Art Montage Februay 2011
+23 7501 views
Creative COW
Interview with The Brothers Strause from...
+5 4313 views
Sponsors Showcase
Nice Shoes Helps Timex Reposition Nautic...
+4 5638 views
Creative COW
Cut + Run Rumbles With LeBron James In N...
+2 5712 views
Creative COW
Dashing Ships FedEx Spot with Great VFX
+31 9991 views
Creative COW
XYZ Gets Juice from Charlex for Ribena
+8 6088 views
Creative COW
Bruce Branit's World Builder short film ...
+164 29747 views
Bruce Branit
nailgun* Steps Out In Converse Style
+30 8692 views
Creative COW
Zoic Studios Creates Reverse Explosion E...
+17 8376 views
Creative COW
Tanqueray Skull Splash by Motion Theory
+9 6386 views
Creative COW
Cut + Run's Steve Gandolfi Cuts Cinemati...
+22 6991 views
Creative COW
Tronic Grows a CG Tree for Santander Ban...
+17 7473 views
Creative COW
Chilly? Curl up with Vattenfall, Courtes...
+12 4832 views
Creative COW
Blind and jelly Enter an Auto Designer's...
+18 21904 views
Creative COW
Final Cut Pro System Setup Training Prev...
+1 8138 views
Creative COW
Final Cut Color Correction Training Prev...
7152 views
Creative COW
Superfad Directs Colorful Vision in "Eye...
+4 6406 views
Creative COW
Blind Creates Second Video for Raveonett...
+6 5067 views
Creative COW
CAMEL -- "Long Goodbyes," live
+5 5921 views
Creative COW
Creating a Stadium Crowd Scene
+25 17780 views
Creative COW
Superfad Sends Message from Wyclef Jean ...
+7 7084 views
Creative COW
New Work from Superfad: Cox
+1 5245 views
Creative COW
Kommitted and Asylum Do Joint Flyover fo...
+4 4855 views
Creative COW
Howard Cowles - A Trip To Mammoth, live ...
+3 3997 views
Creative COW
2012 Trailer --
+3 4319 views
Creative COW
James Cameron's AVATAR Trailer, opens De...
+6 6810 views
Creative COW
Women cry when these guys perform. Men c...
+2 5190 views
Creative COW
Mekanism Creates High Impact Visuals for...
+3 3698 views
Creative COW
DUCK'S Shy The Sun Goes to the Depths of...
+3 5166 views
Creative COW
DUCK Produces Latest Video For Country S...
+1 4384 views
Creative COW
Smoke & Mirrors NY teams with Carmichael...
+6 6445 views
Creative COW
Cut + Run’s Andy Mcgraw Enjoys A Fligh...
+6 5211 views
Creative COW
HER MORNING ELEGANCE - Oren Lavie
+27 11512 views
Creative COW
Related Videos

Radium Audio Ltd - Music & Sound - Vh1 -...
2386 views
Jessica Miln
7600 revista
+2 2125 views
Jose Ostachi
Doritos "Crash The Superbowl 2013" TV Co...
1419 views
Timothy Klien
tvc
2136 views
Rona Lucas
Steve Hall Jewelers 30 sec spot
2370 views
Jonny Cates
Redstone Federal Commercial
6567 views
Todd Terry
TIMELINE
1340 views
khurram salahuddin
FreeForm Preset | Plane to Cylinder | Af...
706 views
Chris Bobotis
Custom Software Programming Services for...
-1 1414 views
Woody Splawn
Creepnomore
1063 views
Matthew Elton
The San Jose Group SJG Abbott PediaSure ...
2448 views
George San Jose
Michael Park Commercial
+2 22162 views
Mike Park
The San Jose Group SJG Creative American...
1726 views
George San Jose
Media Markt 15"
397 views
Laura Albini
Lets Play Craps
+1 3439 views
bill hash
IDC Welcome
1194 views
Andrea Kleymeyer
Honda Commercial
1661 views
Todd Terry
Fuel commercial
2131 views
Konstantin Pasokhin
Red Wind Casino - Balloon
561 views
Blake Barnett
Doritos "Crash The Superbowl 2013" TV Co...
-1 1159 views
Timothy Klien
© 2017 CreativeCOW.net All Rights Reserved
[TOP]