kaboom director brandon dickerson’s sparkling pop sensibility shines in the new promo film for Yahoo! The project, which recently launched online, promotes a unique partnership between Yahoo! and DonorsChoose.org in “Homepages for Homerooms,” an online campaign and competition benefitting public school classrooms. In the project, director dickerson’s extensive music video experience, visual sensibility and talent for eliciting natural performances from kids come together in promotion magic for a great cause.
“Chalk” features kids playfully creating a beautiful chalk mural of the Homepages for Homerooms visual icon surrounded by drawings of growing flowers and the radiant sun. Infused with warmth, the spot encourages people to make Yahoo! their homepage while voting for submitted classroom projects in need of funding. Or, as summed up on a chalkboards message: help make a classroom’s dream come true.
Songwriter/Composer Wes Cunningham, with whom director Brandon dickerson recently collaborated on his upcoming feature film debut, created the accompanying music score infused with pure joy.
Spot Title: Chalk
Client: Yahoo!, Sunnyvale, CA
Producer: Anne Colen
Creative Director / Copywriter: Jason Siciliano
Art Director: Seth Degarmo
Production Company / City, State: kaboom productions / San Francisco. CA
Director: brandon dickerson
DP: joe meade
Executive Producer: lauren schwartz
Head of Production: steven sills
Production Manager: hoon park
Art Director: david daugherty
Editorial Company / City, State: Idle Hands / San Rafael, CA
Editor: Jon Francis
Color: Spypost / San Francisco, CA
Music: Wes Cunningham [less